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Navigating The Startup Journey

aka The "Earn The Right" Framework

A curated collection of frameworks designed to guide founders—wherever they are in their journey—toward thoughtful, intentional progress.

The Earn The Right Framework diagram
Starting A Startup: Build Something People Want

Starting A Startup: Build Something People Want

Whether you're a first-time founder or an experienced entrepreneur tackling a new venture, this proven, incremental approach will provide you with a clear roadmap to navigating the early stages of your startup journey with confidence.

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Framework Components

The Earn The Right Framework consists of five core components that guide you through the startup journey

Starting

Begin with frameworks that help you validate your idea, find co-founders, and lay the foundation for your startup journey.

Explore Starting

Problem

Deeply understand the problem you're solving, validate it with customers, and ensure it's worth solving.

Explore Problem

Market

Analyze your market opportunity, understand your customers, and position your startup for maximum impact.

Explore Market

Product

Build the right product with frameworks for MVP design, feature prioritization, and achieving product-market fit.

Explore Product

Sales

Develop your go-to-market strategy, optimize your sales funnel, and scale your customer acquisition.

Explore Sales

Featured Frameworks

Explore some of our most popular frameworks used by successful founders

There Is No Money
Popular
SU000.2Starting

There Is No Money

How Startup Founders Use Traction or Fame to Raise Without a Deck

View Framework
Market Sizing
Popular
SU002.1Market

Market Sizing

Calculate your total addressable market with confidence

View Framework
Sales Playbook
New
SU003.7Sales

Sales Playbook

Build a repeatable sales process that scales

View Framework

What Are Startup Frameworks?

Frameworks are structured approaches to solving specific startup challenges. They help you think systematically about complex problems and make better decisions.

Navigate Complexity

Startup frameworks provide a map through the chaos of early-stage entrepreneurship, helping you focus on what matters most at each stage.

Structured Thinking

Instead of reinventing the wheel, these frameworks give you proven mental models to approach problems that thousands of founders have faced before.

Actionable Tools

Each framework is designed to be immediately applicable, giving you concrete steps to take rather than abstract theories.

The Framework Journey

Our frameworks follow the natural progression of building a startup, from validating your initial idea to scaling your business.

Starting

Begin with frameworks that help you validate your idea, find co-founders, and lay the foundation for your startup journey.

Problem

Use frameworks to deeply understand the problem you're solving, validate it with customers, and ensure it's worth solving.

Market

Analyze your market opportunity, understand your customers, and position your startup for maximum impact.

Product

Build the right product with frameworks for MVP design, feature prioritization, and achieving product-market fit.

Sales

Develop your go-to-market strategy, optimize your sales funnel, and scale your customer acquisition with proven frameworks.

How To Use These Frameworks

Get the most out of the Startup Frameworks Library with these simple guidelines.

1

Start With Your Current Challenge

Don't try to use all frameworks at once. Identify your biggest challenge right now and focus on the frameworks that address it.

2

Adapt, Don't Just Adopt

These frameworks are starting points, not rigid rules. Customize them to fit your specific context and needs.

3

Take Action & Iterate

Frameworks are only valuable if you implement them. Take action, gather feedback, and refine your approach.

4

Share & Get Feedback

Use these frameworks to communicate with co-founders, advisors, and investors. Their input will help you refine your thinking.

Founders using frameworks

Ready to Build Your Startup?

Start using these frameworks today to build a startup that solves real problems and creates real value.