Framework Components
The Earn The Right Framework consists of five core components that guide you through the startup journey
Starting
Begin with frameworks that help you validate your idea, find co-founders, and lay the foundation for your startup journey.
Explore StartingProblem
Deeply understand the problem you're solving, validate it with customers, and ensure it's worth solving.
Explore ProblemMarket
Analyze your market opportunity, understand your customers, and position your startup for maximum impact.
Explore MarketProduct
Build the right product with frameworks for MVP design, feature prioritization, and achieving product-market fit.
Explore ProductSales
Develop your go-to-market strategy, optimize your sales funnel, and scale your customer acquisition.
Explore SalesFeatured Frameworks
Explore some of our most popular frameworks used by successful founders

There Is No Money
How Startup Founders Use Traction or Fame to Raise Without a Deck
View Framework

What Are Startup Frameworks?
Frameworks are structured approaches to solving specific startup challenges. They help you think systematically about complex problems and make better decisions.
Navigate Complexity
Startup frameworks provide a map through the chaos of early-stage entrepreneurship, helping you focus on what matters most at each stage.
Structured Thinking
Instead of reinventing the wheel, these frameworks give you proven mental models to approach problems that thousands of founders have faced before.
Actionable Tools
Each framework is designed to be immediately applicable, giving you concrete steps to take rather than abstract theories.
The Framework Journey
Our frameworks follow the natural progression of building a startup, from validating your initial idea to scaling your business.
How To Use These Frameworks
Get the most out of the Startup Frameworks Library with these simple guidelines.
Start With Your Current Challenge
Don't try to use all frameworks at once. Identify your biggest challenge right now and focus on the frameworks that address it.
Adapt, Don't Just Adopt
These frameworks are starting points, not rigid rules. Customize them to fit your specific context and needs.
Take Action & Iterate
Frameworks are only valuable if you implement them. Take action, gather feedback, and refine your approach.
Share & Get Feedback
Use these frameworks to communicate with co-founders, advisors, and investors. Their input will help you refine your thinking.
