Bulk Orders for Distributors, Bookstores & Organizations.
From idea to paying customers: a battle-tested roadmap that transforms first-time founders into building products people actually want, earning the right to win one step at a time.
Bring the startup framework that's changing how founders build to your audience with special bulk pricing and customization options.

Who We Work With
Accelerators & Incubators
Provide every cohort with the framework that's been proven to increase founder success rates by 32%.
- Custom onboarding sessions
- Founder workbooks included
- Bulk discounts up to 45%
- Author Q&A sessions available
Bookstores & Retailers
Stock the startup book that's consistently a top seller in the business category.
- Flexible return policies
- Marketing materials provided
- Volume discounts available
- Priority shipping
Corporate Programs
Equip your innovation teams with the methodology used by successful startups worldwide.
- Custom branded editions
- Digital + physical packages
- Enterprise licensing available
- Implementation workshops
Book Details
Publication Info
Market Reach
Distribution
Target Audience
Primary
First-time founders aged 25-45 building tech startups
Secondary
Startup accelerators and incubator programs
Tertiary
Business schools and entrepreneurship programs
Why This Book Will Move
Captures an Emerging Market
- Tech layoffs created 160,000+ potential founders in 2023
- AI tools reducing technical barriers to entry
- Growing interest in bootstrap/sustainable startup models
Fills a Critical Gap
- Most startup books are either too theoretical or too technical
- First book to provide step-by-step framework for non-technical founders
- Addresses modern challenges (AI, distribution, sustainable growth)
Built-In Marketing Engine
- Direct access to 210,000 engaged subscribers
- Proven content that converts
- Active speaking calendar at major accelerators
- Strong social media presence
- Regular media appearances
- Social posts earn 1k+ likes, strong audience engagement
Multiple Revenue Streams
- Book sales
- Workbook companions
- Online courses
- Speaking engagements
- Corporate training
Sales Channels
Direct to Consumer
Through newsletter and social platforms
B2B
Accelerators, incubators, entrepreneurship programs
Education
Business schools, entrepreneurship courses
Corporate
Innovation departments, tech companies
Retail
Business section of major bookstores
Go-to-Market Strategy
Pre-Launch
- Early access for newsletter subscribers
- Review copies to accelerators and incubators
- Influencer outreach campaign
- Podcast tour
Launch
- Multi-platform social media campaign
- Live event series at major tech hubs
- Corporate bulk purchase program
- Educational institution outreach
Post-Launch
- Continuous content marketing
- Speaking tour
- Workshop series
- Case study releases
About the Author
James Sinclair is a serial entrepreneur with 3 successful exits across multiple industries. With over 15 years of experience mentoring startups, from venture portfolios and top-tier accelerators (TechStars/YC) to high-performing ventures founded by alumni from Uber, Intel, Meta, and SAP.
His focus is crystal clear: helping founders build products people actually want by teaching them how to earn the right to win, one strategic step at a time.
Comparative Titles

"The Lean Startup"
by Eric Ries

"Zero to One"
by Peter Thiel

"The Startup Owner's Manual"
by Steve Blank
Book Excerpts
From the Introduction
A step-by-step framework for validating your idea, understanding your market, and building a product people want...
From "Let's Fucking Go"
The raw, unfiltered truth about what it really takes to build a successful startup...
Frequently Asked Questions
What is the minimum order quantity for bulk pricing?
Our bulk pricing starts at just 10 copies. The more you order, the higher the discount percentage.
Do you offer custom branding or white labeling?
Yes, for orders of 500+ copies, we offer custom branding options including co-branded covers, custom forewords, and branded digital companions.
What are the shipping timeframes?
Standard shipping for bulk orders is 7-10 business days within the continental US. Expedited options are available. International shipping varies by location.
Can we get sample copies before placing a large order?
Yes, we offer evaluation copies for qualified organizations. These are available at a reduced rate and limited to 2 copies per organization.
Do you offer digital-only bulk purchases?
Yes, we offer digital-only packages with volume licensing. These include PDF, EPUB, and MOBI formats with optional DRM.
What payment methods do you accept?
We accept all major credit cards, ACH transfers, and purchase orders from qualified organizations. Net-30 terms are available for established partners.