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The Dip
"That moment in time between the work you have done and the results you are expecting..."
This newsletter resonated with founders in a way I never expected. Almost 5,000 replies from founders who were stuck in their own dips—working hard but not yet seeing results.
It sparked conversations about perseverance, knowing when to pivot, and how to maintain motivation when progress seems invisible.
Why Subscribe?
I've been in the trenches. I've built, scaled, and exited startups. Now I'm sharing what I've learned so you can avoid the mistakes I made.
Battle-Tested Frameworks
Get access to frameworks and strategies that have been tested in the real world, not just theory. These are the exact tools I used to build and exit three companies.
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Join a community of 140,000+ founders who are building, scaling, and funding their startups. Learn from their successes and failures alongside my insights.
Direct Access
Every email comes directly from me, and you can reply to any newsletter to get my thoughts on your specific situation. It's like having a founder coach in your inbox.
What Subscribers Say
Don't just take my word for it. Here's what other founders have to say about the newsletter.
What You'll Get
Every Sunday, you'll receive an email packed with actionable insights and frameworks.
Tactical Frameworks
Practical frameworks you can apply immediately to validate your idea, find product-market fit, and scale your business.
Founder Stories
Real stories from founders who have been where you are now. Learn from their successes and failures.
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Dear Founder,
The most common mistake I see founders make is trying to raise money before they've earned the right. They're pitching dreams when investors want evidence.
There are exactly two ways to earn the right to raise capital: traction or fame. You need at least one. Having both is rare and powerful. Having neither means you're invisible.
Most founders live in the "Wilderness" quadrant - no traction, no fame. This is why they struggle to raise. The path out is to focus intensely on building one of these signals before attempting to fundraise.
In this week's newsletter, I'll break down exactly how to build these signals and move out of the Wilderness...
Thanks,
James
From the Trenches
I'm not a theorist. I'm a founder who's been in the trenches. I've built and exited three companies, and I've made every mistake in the book so you don't have to.
My opinion isn't always right, but it's always informed by real experience. I've been where you are, I've faced the challenges you're facing, and I've found ways to overcome them.
This newsletter is my way of sharing what I've learned with founders who are on the same journey. It's the resource I wish I had when I was starting out.
Frequently Asked Questions
Everything you need to know about the newsletter.
How often will I receive emails?
You'll receive one newsletter every Sunday. Occasionally, I'll send a bonus email if there's something time-sensitive or particularly valuable to share.
Is this newsletter only for tech startups?
No, the frameworks and strategies I share are applicable to all types of startups. Whether you're building a SaaS, marketplace, D2C brand, or service business, you'll find value here.
Can I reply to the newsletter?
I read every reply and do my best to respond to as many as possible. Some of the best conversations I've had with founders started as replies to my newsletter.
What if I want to unsubscribe?
You can unsubscribe at any time with one click. There's an unsubscribe link at the bottom of every email. No hard feelings—I only want to be in your inbox if you're getting value.
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