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About the Author

James Sinclair

James Sinclair

Founder Coach

3x Exited Founder and Founder Coach helping entrepreneurs navigate the startup journey.

StartUp Founders: Planning vs Preparation

Most startup plans collapse at first contact. Learn why preparation—not perfection—is the founder's real edge.

April 6, 2025

Core Takeaway

Hey Reader,

Your pitch deck promised X. Your roadmap outlined Y.
But today, you're building Z. And that's exactly as it should be.

Planning creates direction. Preparation creates options.

Planning is how you want things to go.
Preparation is how you move through what you can't predict.

...

LFG,
— James

Thanks for reading!